Framing a New Community: JELD-WEN’s Role in the 31 Riel Avenue Transformation

31 Riel Avenue is a redevelopment project in Winnipeg, Manitoba that redefines what modern mixed-use living can look like. Built on the site of a former church, the new four-storey development features 82 residential suites above ground-floor commercial units, creating a vibrant community hub that blends convenience, comfort, and contemporary design. JELD-WEN of Canada was chosen as the primary window and door supplier for the project—an opportunity that allowed us to help shape the identity, performance, and long-term livability of this transformative development.

Delivering High-Performance Products Built for Manitoba’s Climate

Winnipeg’s climate is known for its dramatic shifts—from bitterly cold winters to warm summers. To meet these demands, the project required fenestration solutions that provide exceptional energy performance without compromising style. JELD-WEN’s award-winning energy-efficient windows and commercial-grade doors were selected to ensure durability, comfort, and consistent performance throughout the building. Our products help stabilize interior temperatures, reduce drafts, mitigate noise, and support lower energy consumption—key priorities for both residents and developers.

Enhancing Everyday Living Through Natural Light

Inside each suite, the windows play an essential role in shaping the living experience. Large, thoughtfully positioned openings allow natural light to fill the interiors, making each unit feel more welcoming and spacious. This emphasis on daylight not only improves aesthetics, but also contributes to resident well-being by creating brighter, healthier environments. With JELD-WEN’s reliable performance and long-lasting materials, homeowners and tenants can enjoy the benefits of natural illumination without concerns about energy loss or weather wear.

Building a Stronger Community Through Better Design

Beyond individual suites, the overall fenestration package contributes to the building’s architectural character. Clean sightlines, balanced proportions, and modern framing complement the contemporary exterior, supporting the cohesive visual identity envisioned by the designers. The durability and low-maintenance nature of JELD-WEN windows and doors also help ensure long-term value for property owners and contribute to a lower environmental impact over the life of the building.

A Collaboration that Elevates the Neighborhood

The transformation of 31 Riel Avenue represents more than a new development—it’s a revitalized connection point for the surrounding community. JELD-WEN of Canada is proud to have played a role in delivering a project that enhances the neighborhood, supports sustainable living, and provides residents with homes built on quality, comfort, and trust.